In a campaign to express what it means to live life to the fullest, Pepsi approached me to share the story through design. I felt the mission was best expressed by sharing content (hashtag) and sharing love (heart; seen across social media). I began pairing the elements and settled on a simple concept that captured the essence of Pepsi’s branding. Under the art direction of Nicola Formichetti of Diesel and others, the design was designated for use on a line of cans released last summer. It was an exciting project and, according to Pepsi, a successful campaign. They have since adopted elements from my work in other marketing campaigns, such as their 'Uncle Drew' series.

© 2022 Frank Fuhrmeister
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